“A leading expert on computer surveillance has raised serious doubts over the legality of deals by BT, Virgin Media and Carphone Warehouse to sell their customers’ web browsing data to Phorm, a new online advertising company.“
So there you have it … I the bastard multinationals making yet more cash off the little man. I despise it deeply!
“Phorm’s system works by reading the contents of web pages you visit, to build up a profile of your interests on your computer. It then uses this information to target you with appropriate categories of advertising when you later visit a website that is a member of the Open Internet Exchange (OIX), its publisher and advertiser network. Phorm has announced that The Guardian, Financial Times and MySpace have all signed up to let it serve the targeted ads to their users.“
You can read the complete article here.